I recently obtained a J.W. Benson sales catalogue,
unfortunately the first 8 pages are missing but with so little information available
on the company, and much of what is available contradictory, it is worth spending
time analysing what I do have.
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Yet the Swiss watches shown are from their style and size are clearly much later, nor are they from the makers I have seen resold by Benson prior to 1910.
The give-away was a partial view of the movement of their
Swiss “Greenwich Watch”, this is an exact match to the Tavannes Hunter
movement, the earliest datable examples I have come across of this movement branded by Benson are from
1931/2 (probably 1932) prior to which the Swiss watches were generally by Revue and before that
Longines. Based an a large number of these movements I have seen the technical description of the "Greenwich" also implies a production date of 1936 or later.
So the catalogue is from the 1930’s Bensons having been bombed
out in 1941 with, according to the bombing report the loss of 12,000 watch
movements, and they are unlikely to have produced a catalogue in 1940 or 1941, particularly
offering an 18 carat gold Swastika fob medal (75/- or £240 in todays money[i]
). J.W. Benson (Tavannes) 15J half hunter, 1940. |
Elsewhere there are hints that the catalogue is probably
from the late 1930s, for instance it is unlikely that Bensons would have
offered a Swastika medal prior to the Nazi party coming to power in January
1933, or that an example engraving would be dated January 1937 much before that date.
I think therefore that it is reasonably safe to date the
catalogue from between 1935 and 1939 inclusive and certainly no earlier than
1932.
[i]
Assuming a date for the catalogue of 1935.